M10
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Client

M10

Services
case study

Introduction

M10 is a UK-based charity and not-for-profit Ltd company working primarily in secondary education, dedicated to equipping young people with the skills, confidence, and connections they need to build successful careers. Alongside the national curriculum, M10 creates opportunities and experiences that inspire young minds and bring a person-centred / holistic approach to investing in young people.

Background

M10, initially conceived as a missions trip to Mexico, has evolved into a comprehensive youth development organisation offering four distinct programs: M10 Missions, The Boy’s Network, Own It, and Inside Out. Each program, while serving a unique purpose, had become disconnected, lacking a cohesive overarching narrative.

The D=Boys' Network, Inside Out, M10 Missions, Own it

The fragmentation of M10's programs resulted in a diluted brand identity and limited opportunities for cross-program collaboration. This lack of a unified brand story hindered the organisation's ability to effectively communicate its value proposition to stakeholders.

Objectives

The primary goals of the rebrand were:

  • Unified Brand: Create a strong, unified brand story and identity that encompasses all M10 programs.
  • Clear Positioning: Establish a clear brand positioning and purpose that resonates with the target audience.
  • Brand Reputation: Enhance the organisation's visibility and impact in the youth development sector.

Logo Design

The logo itself needed to appeal to both a young audience and a professional audience. We wanted to create a design that was simple, easy to recognise, that people would feel happy to wear on a T-shirt and be associated with. The M shape is made of two upward facing chevrons, creating a mountain like shape, giving the sense of an upward progression and growth. It's simple design allows for sub-brands to be added with ease.

To enable the design to work well in both Horizontal and Vertical applications, the logo also has a secondary stacked version which can be used when horizontal space is limited.

Logos and Hoodie

Brand Development

To maintain a strong brand identity while differentiating the individual programs, M10 could adopt a sub-branding approach. Each program could have its own unique name, but they should all include the master M10 brand and be visually connected through a consistent brand aesthetic. Each sub-brand also has a different colour scheme to help differentiation.

  • M10 Mentoring
  • M10 Masterclass  
  • M10 Missions
  • M10 Momentum

Brand Guidelines

A comprehensive brand guidelines document will ensure consistency across all M10 materials and communications. The guidelines include:

  • Logo Usage: Guidelines for proper usage of the logo, including size, placement, and colour variations.
  • Typography: Specifications for fonts, font sizes, and spacing.
  • Colour Palette: A defined set of colours to be used across all materials.
  • Photography and Imagery: Guidelines for photography style, imagery, and visual tone.

By following these guidelines, M10 can maintain a strong brand identity, ensure consistency across all touch points, and effectively communicate its message to its target audience.

Touchpoints

After the guidelines were in place, we worked together to roll out the new branding across their marketing touchpoints and digital platforms.

Website Redesign

To align with the new brand identity, M10's website underwent a complete redesign. The website was streamlined to improve user experience and navigation, making it easier for visitors to find information about the organisation and its programs.

To launch the live site click here - M10.org.uk

The design incorporated the new visual elements, including the logo, colour palette, and typography, creating a cohesive and visually appealing website. The website was also optimised for mobile devices to ensure accessibility and convenience for users on the go.

Testimonial

Stephen Riley
CEO / Founder
"The response has been fantastic, from schools, from businesses, from friends, from family, from students… There was nothing but positive feedback. Having clear messaging has helped us to communicate what we’re about, and enabled them to catch a hold of and believe in what we are doing and why."

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