
M10 is a UK-based charity and not-for-profit Ltd company working primarily in secondary education, dedicated to equipping young people with the skills, confidence, and connections they need to build successful careers. Alongside the national curriculum, M10 creates opportunities and experiences that inspire young minds and bring a person-centred / holistic approach to investing in young people.
M10, initially conceived as a missions trip to Mexico, has evolved into a comprehensive youth development organisation offering four distinct programs: M10 Missions, The Boy’s Network, Own It, and Inside Out. Each program, while serving a unique purpose, had become disconnected, lacking a cohesive overarching narrative.
The fragmentation of M10's programs resulted in a diluted brand identity and limited opportunities for cross-program collaboration. This lack of a unified brand story hindered the organisation's ability to effectively communicate its value proposition to stakeholders.
The primary goals of the rebrand were:
The logo itself needed to appeal to both a young audience and a professional audience. We wanted to create a design that was simple, easy to recognise, that people would feel happy to wear on a T-shirt and be associated with. The M shape is made of two upward facing chevrons, creating a mountain like shape, giving the sense of an upward progression and growth. It's simple design allows for sub-brands to be added with ease.
To enable the design to work well in both Horizontal and Vertical applications, the logo also has a secondary stacked version which can be used when horizontal space is limited.
To maintain a strong brand identity while differentiating the individual programs, M10 could adopt a sub-branding approach. Each program could have its own unique name, but they should all include the master M10 brand and be visually connected through a consistent brand aesthetic. Each sub-brand also has a different colour scheme to help differentiation.
A comprehensive brand guidelines document will ensure consistency across all M10 materials and communications. The guidelines include:
By following these guidelines, M10 can maintain a strong brand identity, ensure consistency across all touch points, and effectively communicate its message to its target audience.
After the guidelines were in place, we worked together to roll out the new branding across their marketing touchpoints and digital platforms.
To align with the new brand identity, M10's website underwent a complete redesign. The website was streamlined to improve user experience and navigation, making it easier for visitors to find information about the organisation and its programs.
To launch the live site click here - M10.org.uk
The design incorporated the new visual elements, including the logo, colour palette, and typography, creating a cohesive and visually appealing website. The website was also optimised for mobile devices to ensure accessibility and convenience for users on the go.
If you're ready to unlock the full potential of your branding and see your business thrive, let’s have a chat to find out whether we’d be a good fit to work together.