The Distractions
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Client

The Distractions

Services
case study

Introduction

The Distractions are a collective of experienced musicians from across the UK, providing live music entertainment for weddings, parties, and corporate events. The Distractions needed a new brand identity to reflect their high-end status and reposition themselves from a function band to a live musical entertainment agency, expanding beyond the wedding industry into the corporate events market.

Objectives

The primary goals of the rebrand were:

  • Elevated Brand Image: Create a premium, modern, and exclusive brand identity.
  • Market Expansion: Move beyond the wedding industry and attract corporate clients.
  • Enhanced Online Presence: Develop a website that effectively showcases their services and caters to a mobile-first audience.

Strategy Development

The Distractions were positioned as curators of unforgettable experiences, providing high-quality live music entertainment for discerning clients.

Brand Identity

The new brand identity aimed to convey premium quality, modernity, and exclusivity, moving away from typical wedding aesthetics to appeal to a wider range of clients. A new visual identity was designed, reflecting the desired premium and modern aesthetic. This included logo design, colour palette, typography, and overall visual style.

Marketing

Offline and online marketing materials were overhauled to align with the new brand identity. Exhibition stands for events like the National Wedding Show were redesigned to create a sophisticated and eye-catching presence.

Mobile Website

A new mobile website was developed, prioritising user experience and showcasing The Distractions' diverse offerings.

Launch

The rebrand was launched with a coordinated effort across all channels, including the new website, updated marketing materials, and a presence at industry events. The Distractions' rebranding successfully elevated their image and positioned them as a premium live music entertainment agency. Their new brand identity and website are designed to attract both wedding and corporate clients, facilitating their expansion into new markets.

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