About Branding Optimist | Branding Specialist in Derby

Approach

Crafting Purposeful Brands with strategy & creativity

Hi, I'm Andy Cogdon - brand consultant, strategist and creative partner behind Branding Optimist. I help ambitious businesses build brands that stand out, connect deeply with their audience, and inspire confidence.

With over 20 years' experience across branding, design and strategy, I specialise in strategic branding; turning complex ideas into clear, compelling brand stories.

Why work with me:

Brand-Led Thinking

Branding is my specialism. I’ll help you shape your brand into a powerful asset that drives recognition, trust and growth.

Collaborative Approach

My best work happens through partnerships where we solve real business challenges together and create something meaningful.

Passion & Positivity

I love what I do. I bring clarity, creativity and optimism to every project, making the process enjoyable, rewarding and productive.

Services

Brand Strategy

I help you uncover what makes your brand truly different; then shape that into a clear, confident strategy that guides everything you do. Whether you’re starting fresh or need to refocus, I’ll bring clarity and direction to your brand.

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Branding Design

Design is where strategy comes to life. I create visual identities that reflect who you are and resonate with the people you want to reach; logos, colours, type, and more - all working together to build recognition and trust.

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Creative Services

From marketing campaigns to websites and presentations, I bring your brand to life across all of your creative touchpoints. I’ll make sure every piece feels consistent, compelling, and aligned with your goals.

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Andy Cogdon talking to client looking at laptop

Brand Coaching

Sometimes you don’t need an agency, you need a guide. I coach business owners, marketers, and brand leaders to build stronger brands from the inside out, helping you make better brand decisions with more confidence.

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Services

Option

What's included

Best for

From

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1. Consultancy

Strategy + Optional Coaching

Brand Strategy Workshops
Positioning & Messaging
Brand & Marketing Audits
Optional Coaching Support

Businesses looking to clarify direction, plan a rebrand, or define strategy before appointing a creative team.

From £2,500

View Consultancy Services →

2. Rebrand

Strategy + Branding + Optional Coaching

Brand Strategy
Visual Identity Design
Brand Guidelines
Optional Coaching Support

Ideal for businesses with an in-house or external creative team needing strategic and creative leadership.

From £4,000

Explore Rebrand Support →

3. Branding Partner

Strategy + Branding + Creative + Coaching

Brand Strategy
Visual Identity Design
Website & Marketing Design
Ongoing Coaching & Creative Direction

Businesses who want a hands-on, end-to-end brand partner to lead the full process and deliver on-going results.

From £16,000

View Case Studies →

4. Coaching

Brand Leadership Support

Monthly 1:1 Coaching
Quarterly Strategic Reviews
Creative Direction Advice
Leadership Mentoring

Founders, CMOs or brand/marketing leads looking for expert input and ongoing brand clarity.

From £750/pm

See Coaching Options →

"Clear messaging has helped us to communicate what we're about and enabled people to catch a hold of and believe in what we are doing and why we're doing it."

Stephen Riley

M10

Founder / CEO

"What we've created this time has proven to be timeless. The same way brands evolve over decades but stay true to their roots, we have roots with this."

Ruth Cooper-Dickson

Champs

Founder / CEO

“I really enjoyed the process of rebranding. It enabled us to dig deep into our our identity, to think about who we were and the people that we exist to serve."

Tim Alford

Limitless

National Director

"It's really important as a Charity to look professional, to carry confidence. Having a strong brand people like, know, and share was really important.

Mark Saxby

Positive Social

Co-Founder

"Clear messaging has helped us to communicate what we're about and enabled people to catch a hold of and believe in what we are doing and why we're doing what we're doing."

Case Study

“I really enjoyed the process of rebranding. It enabled us to really dig deep into our our identity, to think about who we are and the people we exist to serve."

Case Study

“What we have created has proven to be timeless. The same way brands you know evolve over the decades change but stay true to their roots, we have roots with this."

Case Study

Contact

Socials

The Branding Optimist

Approach

Crafting Purposeful Brands with strategy & creativity

Why work with me:

Services

Services

1. Consultancy

2. Rebrand

3. Branding Partner

4. Coaching

Testimonials