Andy Cogdon
#
Branding optimist
Branding Optimist
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Work with me
How I can work with your businesses or organisations to build your brand. My services include; Brand Strategy, Rebrand, Brand Coaching, and Full Brand Partner.
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Brand Coaching
Brand coaching keeps your brand aligned, consistent, and energised long after launch, helping founders and marketing leaders turn strategy into everyday action.
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Brand Leadership
How leaders can embed brand thinking into culture, behaviour, and decision-making so the entire business lives the brand, not just talks about it.
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Brand Marketing
How defining and using your brand’s personality creates more consistent, confident, and emotionally engaging marketing that stands out.
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Product Branding
How brand-led product positioning elevates your offer from functional features to meaningful value, helping customers connect emotionally with what you create.
Insights
02:39

Brand Clarity: Why Clear Brands Win More Customers

02:04

Passion Needs Direction

02:30

The Power of a Brand Promise

02:59

Your Brand Needs a Hero, and It’s Not You

01:57

Showing Your Process Demonstrates Your Brand Values

02:58

Show Your Process as Part of Your Brand Story

01:03

What Gymshark Can Teach Us About Finding Your Brand’s Niche

01:26

Product-Led vs. Brand-Led: The Difference Between Hoover & Dyson

01:33

Purpose-Driven Branding: People Don’t Buy What You Do - They Buy Why

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