About

Does your brand feel outdated, unclear, or forgettable?

It might be time for a refresh. A well-designed brand doesn’t just look good, it works hard for you. It tells your story, makes you memorable, and connects with the people you want to reach.

I will help you:

Simplify your marketing

A clear, cohesive brand identity means less guesswork and more confidence. Every piece of content works together to tell your story and save you time.

Look the part

A polished, professional brand makes you look credible and allows you to charge what you’re worth. People pay attention to brands that feel premium and put-together.

Grow your sales

When your audience feels like they “get” your brand, trust follows. Trust makes it easier to turn potential customers into loyal ones.

Create brand fans

A strong brand inspires people to rave about you. Your happy customers can become your biggest advocates, helping you reach new audiences effortlessly.

Attract the right people

Your brand isn’t just for your customers, it’s also for your team. A clear and inspiring brand attracts talent that aligns with your vision and helps build a culture people want to be part of.

Rebrand

Branding Essentials

For start-ups looking to establish your Brand's visual identity.

Includes

Brand strategy session

Brand logo design

Core branding elements

Brand style guide

TiMEframe

4-6 Weeks

Price Range

£6,000 - £8,000

+VAT

Enquire

Full Rebrand

For established companies looking to reposition themselves in the market.

Includes

Brand strategy workshops

Branding audit & competitor analysis

Logo design & development

Complete visual brand identity

Brand messaging / tone of voice

Brand style guide

TiMEframe

2-4 Months

Price Range

£10,000 - £15,000

+VAT

Enquire

Brand Transformation

For large businesses & organisations undergoing significant transformation.

Includes

Brand strategy workshops

Branding audit & competitor analysis

Naming / Brand architecture

Logo design & sub-brands

Brand messaging / tone of voice

Brand re-launch programme

Brand style guide

TiMEframe

4-6 Months

From

£20,000

+VAT

Enquire

Your Guide

Why work with Andy?

Andy Cogdon is a Branding Optimist with more than 20 years' experience helping great businesses become Incredible Brands.

One thing clients say about Andy is, "He gets it." He listens first, asks thoughtful questions and helps leaders make sense of what can often feel complicated. Rather than arriving with all the answers, he helps people uncover the answers that are right for their business, bringing clarity, confidence and an outside perspective along the way.

Andy will help you:

Develop your strategy

Move from strategy to action

Build brand confidence

Working With Andy

Questions

What are the advantages of rebranding with Andy?

With me, you’re getting over 20 years of hands-on experience, focused on helping your business succeed. The key to my success has been in building long-term partnerships with my clients, establishing relationships that last and grow over time.

My approach blends strategy and creativity, so you’re not just getting a nice-looking logo, you’re getting a brand that helps you achieve your business goals.

To hear from some of my existing clients about what it's like working with me, watch some of their testimonials below.

Why work with an independent branding designer instead of an agency?

Working with an independent designer means a more personal, flexible, and dedicated approach to your branding.

When you work with me, you’ll have direct access to me from start to finish. This means better communication, a closer working relationship, and faster collaboration.

As a branding specialist, I bring a deeper focus to your unique needs, creating branding that’s both creative and effective. I can also be more adaptable than a big agency, able to adjust to your timelines and tailor my approach to fit your project perfectly.

Once delivered, how do we maintain consistency with our Branding?

Once the branding project is completed, you will have access to all the branding assets agreed in the proposal, along with a style guide to help you keep consistency across your branding and marketing.

I also offer ongoing creative services to my clients, helping with marketing collateral and brand communications.

For More information see - Creative Services

Do you have a payment plan?

For new clients I require a 25% deposit before commencing, and then stage payments due at the end of each phase. Transfer of branding assets and full ownership will occur on payment of final bill.

Can you also help us with our website?

Yes, I do. Rebrands and Website projects often go hand in hand.

For more information see - Website Design

What kind of strategic support will we get after the project is complete?

Strategic support available in the form of Brand Coaching, providing you with the regular insight and direction you need to ensure your branding is on the right path.

Brand Coaching can be monthly, quarterly, or bi-annually. Depending on your needs and requirements they can be anything from 2 hour sessions provided online, all the way to full-day strategy sessions at your location.

For more information see - Brand Strategy

"Clear messaging has helped us to communicate what we're about and enabled people to catch a hold of and believe in what we are doing and why we're doing it."

Stephen Riley

M10

Founder / CEO

"What we've created this time has proven to be timeless. The same way brands evolve over decades but stay true to their roots, we have roots with this."

Ruth Cooper-Dickson

Champs

Founder / CEO

“I really enjoyed the process of rebranding. It enabled us to dig deep into our identity, to think about who we were and the people that we exist to serve."

Tim Alford

Limitless

National Director

"It's really important as a Charity to look professional, to carry confidence. Having a strong brand people like, know, and share was really important.

Mark Saxby

Positive Social

Co-Founder

About Me

Branding Optimist

Hi, I'm Andy Cogdon and I'm a Branding Optimist. For over 20 years, I've worked with both local businesses and national organisations to help them better communicate their message through their branding.

The work of branding lives in the intersection of two disciplines:

1. Strategy

How you position your brand and differentiate your products & services from your competitors.

2. Creativity

How we frame the customer journey and brand experience to resonate with your target audience.

By choosing to work with me, I'll ensure we will uncover what makes you special, help you position your offering to stand out, and develop the frameworks you need for an effective brand & communication strategy.

Ask a question

Elevate your Brand's Identity

Does your brand feel outdated, unclear, or forgettable?

I will help you:

Branding Essentials

Full Rebrand

Brand Transformation

M10

Ellicar

Limitless

Champs

Sky Recruitment

Colder Volts

Why work with Andy?

Andy will help you:

Branding Optimist

Not sure which option is the right fit?