Andy Cogdon talking to client looking at laptop

Brand Coaching

Brand Building Partnership

You’ve done the hard work of defining your brand, but implementation is where strategy succeeds or fails.

Align your brand with business decisions & company culture

Plan and prioritise your brand & marketing strategy

Guide your team in applying the brand consistently

Free 20-Min Consultation

Methodology

The Incredible Brands Framework

Every coaching engagement is structured around the Incredible Brands Framework; a practical system for turning great businesses into Incredible Brands.

This Framework is designed to help your business/organisation function in a way that is aligned to its core principles.

Resulting in:

Decisions getting clearer

When you're clear on who you are and where you'regoing, the right moves become more obvious and thewrong ones easier to walk away from.

Team pulling together

Alignment isn't just a nice-to-have. When everyoneunderstands the brand, the culture follows.

Marketing feels like you

Consistency builds trust and trust builds reputation. Customers begin to recognise you before they even read the words.

Intentional growth

Rather than chasing every opportunity, you attract the right clients, the ones who value what you actually do.

Grow with confidence

Having a strategic sounding board means you can move faster, with more confidence, and less noise.

Customer Insights

Understand what truly matters to your customers; what they need, what they value, and why they should choose you.

Clarify Offering

Make it easy for customers to say “yes” by simplifying and sharpening how you present your products or services.

Key Messaging

Craft clear, compelling messages that connect with your audience and make your brand impossible to ignore.

Branding Alignment

Bring consistency across every touchpoint, ensuring your brand tells a cohesive, compelling story.

Brand Management

Learn how to maintain and evolve your brand over time, keeping it strong, relevant, and true to its core.

Marketing Plan

Turn your brand strategy into action with a focused, practical plan that reaches the right people in the right way.

Choose Plan

The Brand Circle

Shared Group Sessions

Business owners and brand directors wanting a sounding board and consistent monthly accountability.

Options

2 x 90-min group strategy calls

Client Hot-Seats

Live feedback

Shared group chat

Per Month

From £475

+VAT

Make Enquiry

Strategic Advisory

Monthly 1-2-1 Sessions

Established founders & CEOs wanting a trusted brand partner for long-term strategic guidance.

Options

1 x 90-min monthly strategy review call

Collaborative problem-solving

Direct email and messaging access

Review of a core brand activities

Per Month

From £950

+VAT

Make Enquiry

Brand Accelerator

Dedicated 1-2-1 Support

Fast-scaling businesses who needmore strategic input and want tomove at double the pace.

Options

2 x 90-min strategy sessions per month

Strategic oversight and direction

Priority messaging access

Fast response for major decisions

Per Month

From £1,750

+VAT

Make Enquiry

Questions

Who's Brand Coaching for?

Brand Managers, Marketing Leaders, and Business Owners
Organisations that have recently rebranded or repositioned
Teams struggling to connect brand strategy with day-to-day business and marketing decisions
Brand leaders who want a sounding board and strategic partner to stay on track

We’ve already rebranded — why do we need ongoing brand coaching?

Coaching helps you keep your brand aligned in practice — across marketing, customer experience, team culture, and business decisions. Otherwise, it’s all too easy for the strategy to sit in a deck while teams fall back into old habits.

We don’t have time to take on more — is this a big time commitment?

This is designed to save you time, not add to your load.Sessions are focused, actionable, and tailored to what’s most urgent or stuck. You’ll leave each one with clarity and next steps — not homework or fluff.

How do I demonstrate ROI (Return on Investment)

Great question — I help you define what success looks like from the start.
That could be:

More focused and effective marketing
Stronger internal alignment and culture
Better brand consistency
Faster decision-making
Clearer customer experience

We’ll build practical KPIs around what matters to your business.

We’re still figuring things out — should we wait until we’re more ‘ready’?

Actually, this is the best time to get coaching. When things are evolving, brand strategy gives you a north star, and I’ll help you apply it to navigate decisions with confidence instead of reacting to everything.

Choose Plan

*Save 10% when billed annually

Essentials

Light-touch support for small teams starting to embed their brand

Options

1 x strategy session per month (60 mins)

Email check-ins

Brand-to-business action plan

Quarterly alignment review

Per Month

From £750

+VAT

Join Waiting List

Growth

Ideal for SMEs with an in-house marketing lead or growth focus

Options

2 x sessions per month (90 mins)

Slack/email support

Marketing planning guidance

Quarterly strategy review

Per Month

From £1,500

+VAT

Join Waiting List

Leadership Partner

High-touch partnership for leaders driving change and brand culture

Options

Weekly coaching or workshops

Brand activation across teams

Brand champion coaching

CX and communications audits

Per Month

From £2,500

+VAT

Join Waiting List

*Save 10% when billed annually

Online Coaching

Keep your brand on track

Options

90 Minute Session

Ten times per annum

Online: Zoom / Teams

Per session

£270

+VAT

Per Annum

£2,700

+VAT

Join Waiting List

Half-Day Sessions

Moving your brand forward

Options

Half Day Session

Six times per annum

In-person or Online

Per session

£540

+VAT

Per Annum

£3,240

+VAT

Join Waiting List

Full-Day Sessions

Deep dive on your brand

Options

Full Day Session

Four times per annum

In-person only

Per session

£1080

+VAT

Per Annum

£4,320

+VAT

Join Waiting List

Andy Cogdon

Ready to Build an Incredible Brand?

One thing clients say about Andy more than anything else is, "He gets it." He listensfirst, asks thoughtful questions and helps leaders make sense of what can often feelcomplicated. Rather than arriving with all the answers, he helps people uncover theanswers that are right for their business, bringing clarity, confidence and an outsideperspective along the way.

Why work with Andy?

Strategic Expertise

Originally trained as a graphic designer, Andy learned that the real value wasn't in creating logos, but in understanding the business behind them. His ability to solve problems, simplify complexity and see the bigger picture now underpins every brand strategy he develops.

Real-World Experience

For over 20 years, Andy has helped organisations of all sizes move beyond a growth plateau by clarifying what makes them different. From local businesses to national charities, many have gone on to become recognised leaders in their sector.

People First

Andy believes incredible brands are built by incredible leaders. His passion is helping business owners grow in confidence, make better decisions and build organisations that people believe in.

"Clear messaging has helped us to communicate what we're about and enabled people to catch a hold of and believe in what we are doing and why we're doing it."

Stephen Riley

M10

Founder / CEO

"What we've created this time has proven to be timeless. The same way brands evolve over decades but stay true to their roots, we have roots with this."

Ruth Cooper-Dickson

Champs

Founder / CEO

“I really enjoyed the process of rebranding. It enabled us to dig deep into our our identity, to think about who we were and the people that we exist to serve."

Tim Alford

Limitless

National Director

"It's really important as a Charity to look professional, to carry confidence. Having a strong brand people like, know, and share was really important.

Mark Saxby

Positive Social

Co-Founder

Brand Building Partnership

Introduction