Andy Cogdon talking to client looking at laptop
Coaching

Coaching For Brand Leaders

You’ve done the hard work of defining your brand. Now it’s time to activate it across your business.

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Align your brand with business decisions & company culture
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Plan and prioritise your marketing strategy
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Guide your team in applying the brand consistently
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About

Leadership, Products & Services, Marketing

Brand Strategy Implementation & Leadership

This coaching offer is for brand and marketing leaders who’ve completed a brand positioning process and need strategic support applying it across their organisation.

Whether you're launching your refreshed brand or want to maintain strategic alignment as you grow, this coaching gives you the guidance, clarity, and momentum to lead with confidence.

What you'll get:

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Initial Strategy Session
Review your current brand strategy, challenges, and goals.
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Monthly 1:1 Coaching Calls
Focused sessions tailored to your most important issues.
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Ongoing Email Support
Between sessions, I’m available for questions or feedback.
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Quarterly Brand Review
Reflect, realign, re-energise your direction every 3 months.

Elements

Eye
01
Customer Insights
Understand what truly matters to your customers; what they need, what they value, and why they should choose you.
Diamond
02
Clarify Offering
Make it easy for customers to say “yes” by simplifying and sharpening how you present your products or services.
Speech Bubble
03
Key Messaging
Craft clear, compelling messages that connect with your audience and make your brand impossible to ignore.
Target
04
Branding Alignment
Bring consistency across every touchpoint, ensuring your brand tells a cohesive, compelling story.
Swirl
05
Brand Management
Learn how to maintain and evolve your brand over time, keeping it strong, relevant, and true to its core.
Marker Burst
06
Marketing Plan
Turn your brand strategy into action with a focused, practical plan that reaches the right people in the right way.

Choose Plan

Essentials

Light-touch support for small teams starting to embed their brand
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1 x strategy session per month (60 mins)
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Email check-ins
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Brand-to-business action plan
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Quarterly alignment review

Growth

Ideal for SMEs with an in-house marketing lead or growth focus
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2 x sessions per month (90 mins)
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Slack/email support
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Marketing planning guidance
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Quarterly strategy review

Leadership Partner

High-touch partnership for leaders driving change and brand culture
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Weekly coaching or workshops
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Brand activation across teams
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Brand champion coaching
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CX and communications audits

Questions

Who's Brand Coaching for?
  • Brand Managers, Marketing Leaders, and Business Owners
  • Organisations that have recently rebranded or repositioned
  • Teams struggling to connect brand strategy with day-to-day business and marketing decisions
  • Brand leaders who want a sounding board and strategic partner to stay on track
We’ve already rebranded — why do we need ongoing brand coaching?

Coaching helps you keep your brand aligned in practice — across marketing, customer experience, team culture, and business decisions. Otherwise, it’s all too easy for the strategy to sit in a deck while teams fall back into old habits.

We don’t have time to take on more — is this a big time commitment?

This is designed to save you time, not add to your load.Sessions are focused, actionable, and tailored to what’s most urgent or stuck. You’ll leave each one with clarity and next steps — not homework or fluff.

How do I demonstrate ROI (Return on Investment)

Great question — I help you define what success looks like from the start.
That could be:

  • More focused and effective marketing
  • Stronger internal alignment and culture
  • Better brand consistency
  • Faster decision-making
  • Clearer customer experience

We’ll build practical KPIs around what matters to your business.

We’re still figuring things out — should we wait until we’re more ‘ready’?

Actually, this is the best time to get coaching. When things are evolving, brand strategy gives you a north star, and I’ll help you apply it to navigate decisions with confidence instead of reacting to everything.

Choose Plan

*Save 10% when billed annually

Essentials

Light-touch support for small teams starting to embed their brand
Options
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1 x strategy session per month (60 mins)
Arrow
Email check-ins
Arrow
Brand-to-business action plan
Arrow
Quarterly alignment review

Growth

Ideal for SMEs with an in-house marketing lead or growth focus
Options
Arrow
2 x sessions per month (90 mins)
Arrow
Slack/email support
Arrow
Marketing planning guidance
Arrow
Quarterly strategy review

Leadership Partner

High-touch partnership for leaders driving change and brand culture
Options
Arrow
Weekly coaching or workshops
Arrow
Brand activation across teams
Arrow
Brand champion coaching
Arrow
CX and communications audits
*Save 10% when billed annually

Online Coaching

Keep your brand on track
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90 Minute Session
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Ten times per annum
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Online: Zoom / Teams
Per session
£270
+VAT
Per Annum
£2,700
+VAT
Join Waiting List

Half-Day Sessions

Moving your brand forward
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Half Day Session
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Six times per annum
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In-person or Online
Per session
£540
+VAT
Per Annum
£3,240
+VAT
Join Waiting List

Full-Day Sessions

Deep dive on your brand
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Full Day Session
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Four times per annum
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In-person only
Per session
£1080
+VAT
Per Annum
£4,320
+VAT
Join Waiting List

Your Coach

Keeping Your Brand Moving Forward

I’m Andy Cogdon, founder of Branding Optimist, where I help purpose-driven business leaders put their brand strategy at the heart of their growth.

With 20+ years of hands-on branding experience, I’ve partnered with local SMEs and national organisations to clarify messaging, build internal alignment, and embed brand consistency across marketing, customer experience, and culture.

Why work with me?
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Proven expertise
Drawing on over 20 years of shaping brands across diverse UK sectors, I bring insights from leading transformative rebrands, developing strategic brand frameworks, and fostering team alignment.
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Strategic & creative lens
My approach blends sharp strategic insight with creative execution, delivering brand clarity through tailored workshops and practical tools.
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Independent & impactful
Based in Derby but connected to businesses across the UK, I offer hands-on, high-value support without the hefty agency price tag. My mission is to help your brand shine, drive growth, and make a lasting impact.
Andy Cogdon

Waiting List

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This isn’t about more theory, it’s about execution! Book a Discovery Call to explore how Brand Coaching can support your next phase of business growth.

Get in touch

Testimonials

Contact
Andy's Email (Click Here to Open)
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